| Sensacional!
Mexican Street Graphics
December 7-February 15
Opening reception, Saturday, December 6, 7-9 p.m.
This is a survey of street graphics in Mexico that includes everything
from Aztec imagery to Catholic themes to figures from Mexican wrestling.
Presented in collaboration with the Mexican Consulate of Los Angeles.
This graphic art does not fit within the conventions of traditional
graphic design, art composition or even contemporary style. These
commercial signs, posters and illustrations are clearly designed
to communicate directly with consumers, but the rawness of their
imagery transcends their status as mere commercial objects. The
visual humor, word plays and creativity employed in these images
demonstrates a cultural vibrancy and energy that warrants our attention.
The uniqueness of these images compelled the show‚s curator,
Deborah Holtz, who is based in Mexico, to travel throughout the
country capturing these various graphics in photographs.
In addition to painted wooden boards, old posters, photographs and
painted corrugated metal, the exhibition includes reproductions
of some of the signs on large cloth panels. These reproductions
were painted by "Rotulistas" or sign painters, who recreated
onto cloth imagery from various Mexican street signs and products.
These hand-painted reproductions give a more realistic idea of how
these signs are found in the streets of Mexico. Food advertisements
consisting of cartoonish dancing roasted chickens or a shoe repair
sign with smiling high heels, for example, entertain the eye with
their playful imagery and bright colors.
Sensacional! Mexican Street Graphics is traveling internationally
from Mexico and the Armory will be the first presentation in the
United States. A color-illustrated book accompanies the exhibition.
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